Category: Advocacy

Making a Case for Vision: a Story of Inclusive Marketing for Assistive Tech

What happens when accessibility work takes an unexpected turn into music and video? My journey with Case for Vision led to a jingle, a set of inclusive promo videos, and a creative collaboration with blind, deaf, and neurodiverse artists. It’s a story of friendship, innovation, and marketing done right.

Accessibility Statements are not Legal Contracts. They’re Value Signals.

When a popular blog post called accessibility statements “corporate lies,” I had to speak up. These statements aren’t legal contracts—but they are powerful tools for accountability, trust, and user-centered improvement. Here’s why throwing them out does more harm than good.

Pedal Point Solutions is Proud to Announce Its Certification as a Disability-Owned Business

Pedal Point Solutions is now officially certified as a Disability-Owned Business Enterprise (DOBE) through Disability\:IN. This milestone reflects the company’s deep commitment to inclusion, innovation, and lived accessibility expertise. As a blind-founded agency, Pedal Point brings authentic insight and trusted leadership to every client partnership.

The power of “and”: one word that can transform accessibility conversations

What if changing just one word could defuse tension, build empathy, and move your accessibility conversations forward? Replacing “but” with “and” is a simple yet powerful shift that opens doors instead of closing them. Whether you’re advocating for inclusion or just trying to be heard, this is a technique worth mastering.

Get a taste of how blind people experience the web with Site Unseen

Here’s a primer on the Site Unseen Chrome extension, a tool that helps you appreciate how blind people use the web. Site Unseen enables you to foster empathy for those with vision disabilities, build the case for accessible web design, and test for web accessibility issues.

4 approaches to advocating for accessibility and how they fit together

There are several perspectives from which to advocate for digital accessibility. This post describes four of these approaches and explores how they connect with and compliment each other to strengthen the overall case for accessible websites, apps, and other digital products.