Making a Case for Vision: a Story of Inclusive Marketing for Assistive Tech

One of the things I love about working in digital accessibility is how it takes me in directions I never expected. I’ve gotten to do a lot of fun, surprising things over the years. For instance, I never expected accessibility work to involve writing jingles, producing videos, or leading accessible marketing campaigns. But that’s exactly where I landed with Case for Vision.

From product demo to partnership

I first crossed paths with Igor Feinberg, founder of Case for Vision, at CSUN 2025. While I was exploring the exhibit hall, I tried out the Case for Vision stand. It’s a lightweight iPhone holder with articulated legs, paired with a custom app that turns your phone into a hands-free magnifier. You can place it over a receipt, a document, or even use it to follow a whiteboard across the room. With familiar gestures like pinch and swipe, and the ability to switch to black and white, high contrast, or inverted colors with a tap, the whole experience felt practical and thoughtfully designed.

While testing the product, I pulled up the Case for Vision website and noticed a few accessibility issues. I began pointing them out to someone at the booth, and that’s when Igor himself walked over. “I know exactly what you’re talking about,” he said. That sparked a lively conversation, and soon after, Igor brought Pedal Point Solutions on board to help improve the site’s accessibility.

As we worked together, I realized just how much of a game-changer Case for Vision was for me personally. My nystagmus causes my pupils to involuntarily move back and forth, constantly shifting my focal point. "That means I often have to move my head to follow where my focus lands. This can be exhausting when I’m trying to concentrate on small or faraway objects—even with my phone’s built-in magnifier app. With Case for Vision, my phone is steady and hands free. That steadiness minimizes the motion of my eyes, helping me hold focus so I can more easily see and interact with whatever I’m magnifying. It has been transformational.

Over time, my connection with Igor deepened, not just through our professional collaboration, but through the impact his products had on my daily life along with our shared love of music. That common ground soon opened the door to a new idea, one that would give Case for Vision its own soundtrack

A song takes shape

As my involvement with Case for Vision grew, so did my ideas for how the company could share its story. One of those ideas arrived in an unexpected way: a song. Somewhere between working on accessibility improvements and thinking through marketing strategies, I began sketching out lyrics and a melody. I wanted something upbeat and joyful that would capture the independence Case for Vision makes possible.

Here are the words that came out of that creative spark:

I’m making a case for vision
I’m breaking it out
I’m loving the newfound freedom
The feeling of watching it all go down
I’m stretching my legs to see ‘em
I’m standing my ground
Whether near or far, there’s a case for vision

When I showed the song to Igor, he immediately got excited about the idea of recording it and using it in marketing campaigns. But I knew right away this couldn’t just be my project. If it was going to represent an assistive technology brand, it had to live out the principle of “nothing about us without us.” I wanted musicians who are blind or have low vision to be at the center of it.

I asked my network of blind and low vision friends and colleagues to spread the word. That’s when I heard from Precious Perez, an accomplished and well-known blind musician who has performed for stars like Alicia Keys and at venues like the Kennedy Center. Precious was immediately excited to take part in the project. In fact, she agreed to record the song before even hearing it, because she believed in the nothing-about-us-without-us motivation at the heart of it. Her band, Midair Decision, joined in as well.

To bring the song to life, I turned to my friend Tim Bongiovanni at Northgate Studio. I recorded piano and guide tracks with Tim, then shared them online with the band members. Over the course of a week, they added their parts-drums, bass, acoustic guitar, and both male and female vocals. With so many moving pieces, I was amazed at how smoothly and efficiently the remote recording process went, and even more amazed that we wrapped it all up on schedule. Tim then mixed and mastered everything into the final jingle. The first time I heard the finished track, I couldn’t stop smiling.

Check out the Case for Vision song with the player below.